By Mark Hodge @MrHodgey

A BRAVE businessman put his bulletproof groin protector to the test by getting shot in the family jewels

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Videographer / Director: Nutshellz LLC
Producer: Mark Hodge, Chloe Browne
Editor: Sonia Estal

X marks the spot: Jeremiah marked a clear target on the groin protector

Missouri-born Jeremiah Raber, 38, is the owner and creator of Nutshellz, which claims to be the strongest jockstrap in the world.

A close-up picture of the super strong jockstrap
The mould used to create the innovative product

And in order to publicise his Kickstarter campaign to produce a version for kids, Jeremiah's business partner and avid hunter Matt Heck shot him with a rifle while he was wearing the super-strength cup.

Bite the bullet: Nutshellz CEO Jeremiah Raber shows total faith in his bullet proof jockstrap, as he prepares to be shot in the groin

Luckily, both the product and Matt did their job, and Jeremiah was completely unharmed.

The pair are marketing Nutshellz to athletes and the armed forces.

UFC fighter Daron Cruikshank sems to be enjoying wearing the super strength cup

Jeremiah said: “I wanted to know what my product felt like when hit by a bullet and we used a .22 long rifle.

“I wasn't worried about the trigger-man missing but there was a bit of worry about the bullet skidding off the cup. But I was protected in the vital areas around the cup.

Business partners Jeremiah and Matt pose for camera
The UFC slugger posing with the product

“We currently have two models – the first is made with Kevlar and carbon fiber and is primarily for heavy impact sports such as hockey, baseball, cricket and MMA.

A picture of the Nutshellz product, which is the strongest groin protector in the world

“The second cup, which I was wearing for the stunt, is for police and the military and has a higher strength material at its core called Dyneema – which is half the weight of Kevlar and is twice as strong.”

The product is being aimed at athletes, police and the armed forces

Jeremiah insists he has cut no corners in creating the most robust jockstrap in the world.

He said: “We use the strongest materials known to man - other companies make their products with profit as their first thought, Nutshellz is the opposite.

Jeremiah's business partner Matt Heck prepares to shoot his friend in the groin

“We approached the problem by choosing the best and incorporating it into our product. I guess guys have to ask themselves how much are their nuts worth?”