By John Balson @JJBalson
Scroll down for the full story
Videographer / Director: Mike Garrod
Producer: Nick Johnson, John Balson
Editor: Ian Phillips, Sonia Estal
The 37-year-old hotelier says he is part of a new generation of self-made millionaires ditching traditional English humbleness in favour of flaunting their wealth.
The Croydon-born Romeo left school with no qualifications and told by his headmaster that he would fail in life.
But years later he is living a luxury lifestyle that sees him jetting around the world meeting Middle Eastern royalty, buying cars from rappers like 50 Cent and, of course, treating the ladies to the finer things in life.
He said: "Being a playboy is the opportunity to live out your childhood and adult fantasies and dreams.
"You have the opportunity to do what you want, when you want. If you’ve got the balls, nothing can stop you."
Danny, whose actual surname is Karne, is known as 'Lambo' because of his passion for extra-loud Lamborghinis.
These include a purple Diablo model, which has the loudest exhaust in Britain, and has proved hell for his neighbours in west London.
His cars are so loud that he uses a noticeboard and a megaphone to call out to the women that catch his eye while he's behind the wheel.
But even after getting their phone numbers, he admits to sometimes just giving them to his friends.
When he's not managing his three hotels and property empire, he likes to romance several Russian models with £10,000-plus drinks at his six-storey Mayfair townhouse, which once belonged to Tory Prime Minister Anthony Eden, or at his 'shag pad' overlooking the Thames.
He thinks nothing of spending £5000 on meals at trendy west London restaurants like Chiltern Firehouse and Novikov before whisking them home to browse his antiques - which include a four-poster bed that once belonged to Napoleon.
His other vices include judging beauty contests like Miss USSR UK and chatting up contestants at the Miss World finals.
The lucky ladies who become a permanent fixture in his 'harem' can find themselves whisked off to Barbados or the French Riviera at the drop of a hat to stay at one of his villas.
Sometimes they allowed to simply spin the globe and choose a destination if he's feeling extra generous.
But the only permanent lady in his life is his pet cat Molly. And she got bought a £1,500 diamond collar for Christmas.
Despite his ostentatious ways, Danny says he is a good person with a kind-heart who is just enjoying life.
And having grown up in a normal household, says he knows the value of money and is just enjoying some harmless fun.
"I'm not going to hide my wealth, I don't know why I should. I've worked hard for this. I wasn't born with a silver shoe, so why not flash it?
"I became a millionaire when I was 22 and I'm the type of person that if I have money I'll spend it.
"I'm not going to take it to the grave with me.
"When I'm dead and dusted I'll leave what I have left to charities, friends and family, but while I'm still here I'm going to spend it."
Danny, who owns a £100k Chopard watch, says he is well-liked by the established wealth in London, in spite of his flash ways.
He grew up in a normal household with one brother and two sisters in Croydon, south London.
Both his parents were teachers who encouraged him to get a full and rounded education - but Danny says he aspired to be something brighter and bolder.
"We weren't working class. Both my parents were teachers so we had a teacher salary, which wasn't the best," said the father-of-one, whose two-year-old son lives with his ex in Moscow, Russia.
"We had a reasonable house. It wasn't anything grand but, you know, my father couldn't afford to give me a Lamborghini like I could for my son."
The self-confessed daydreamer left school aged 16 without any qualifications - thanks in part to a chance encounter with a Japanese music producer.
Blessed with a singing voice, Danny and his friends were singing in a London bar when they were scouted and invited to tour the Far East, with the intention of later marketing them back to a Western audience.
"We were offered a record deal and so I literally walked out of school before my final exams and headmaster said: 'Hey, Danny where are you going?'.
"I said, 'I'm going to Japan to become a pop star'. He replied 'you're going to fail in life'.
"I told him to get lost and we walked out and went to Japan."
Over the next four years, Danny toured girls' schools and other venues in Asia, Australia and New Zealand, living out of a suitcase and spending most of his time rehearsing and performing or living in hotels.
When the band finished, Danny was forced to turn to the one thing he did know after several years on the road.
"The hotel kind of became my world outside of the music," said Danny, who was the lead singer in the group called Jealous.
"For 21 hours of the day we'd just be hanging out in the hotels. It was all I knew. My best mate would be the concierge and I'd be dating the chambermaids.
"So when I got out of the music industry when I was 21, having sent every penny I'd saved back home, the only thing I knew how to do was run a hotel.
"I didn't have any qualifications but I could make a bed with my eyes shut, I knew how the concierge ran and I knew how the reception ran."
On his return he bought a 30-room B&B in Paddington and with the help of his interior-designer older sister converted it into The Pavilion hotel - and it soon became a celebrity hotspot.
"We had all the big bands staying with us like Morrissey, Duran Duran, Pete Doherty. And, of course, where the rock stars go, the fashion models follow.
"So we had Naomi Campbell, Kate Moss come in and all the supermodels of the time would come for photo-shoots."
The hotel later became known as The Pavilion Fashion Rock ‘n’ Roll Hotel due to its themed rooms and celebrity clientele.
This success was then followed by more hotels and property investments, which make up the bulk of his £25m wealth.
With the money coming in, Danny was able to live a life most men in their 20s can only dream of - especially when it came to indulging his passion for fast cars and beautiful women.
"The first thing I did was buy a Lamborghini. I got it before I even had a place to live," said Danny, whose longest relationship was two years long.
"When I'd go out on a date and take the girl on a cruise in it and after the cruise she would say, 'hey, let's go back to your place' and I'd say, 'this is my place, you're sleeping here tonight'.
"I actually had three models in my Lamborghini once. They may be long height-wise but they're quite skinny the other way, so I can fit them in easily enough."
Like many wealthy bachelors, Danny admits he often questions whether women are genuinely interested in him.
But he says he has developed a sixth sense for spotting the gold diggers.
"I've actually got a Mini Cooper as well. If I'm serious about a girl, on the first date I will take her out in that and so if she doesn't show up for the second date, well, she's made a big mistake.
"It is, of course, nice to know that girls like you for who you are not just because what you have got.
"But to be honest I actually dated a billionaire once and she turned out to be even more crazy than the gold diggers. You can't win either way."
Danny admits there is some light rivalry in London between himself and other playboys but that they still organise supercar rallies together to as far away as Egypt as well as other trips abroad.
He said: "When it comes to other playboys and me. We actually help each other out with cars and properties. But there are some rivalries when it comes to the ladies and we do compete for the best girls - but Danny Lambo always wins."
He added: "If you buy a Lamborghini, you get to meet other Lamborghini owners and businessmen, rock stars, the son's of presidents and so on.
"So now I've got a collective group of friends and they are all on Facebook."
This, in part, gave Danny the idea for a TV show he is filming at the moment titled Danny's World, which explores his luxury life through the company he keeps, namely his collection of friends on Facebook.
Even as his lifestyle reaches new heights of extravagance, he says his father, who is was born in the Soviet Union and his mother who is half Brazilian, half British, are still proud of him and believe he is a good person.
"They are proud of my achievements in life but would prefer it if I was bit more low key. I think they'd rather black or grey Lambos instead of orange and purple."
He added: "People do stereotype playboys. People will say, 'oh look, he's flash' but I know I've got a good heart and I share my happiness."
Despite approaching his forties, Danny is in no rush to find a full-time Mrs Lambo and is planning to remain Britain’s flashiest playboy for several more years to come.
"I think the most important thing in life is to be happy, whether that's with money or without money. If I lost it all tomorrow I would find something else that makes me happy. Today, it's money, tomorrow it could be a woman or another career.
“One day maybe I’ll settle down if I find the right woman but until then - why not be a playboy?”