By Rebecca Lewis @RebeccaSLewis
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Nutello, the one and a half year old fawn pug, entertains his 14,000 followers on Instagram with his fashion-forward outfits – complete with a model-worthy frown.
Each post racks up more than 1,000 likes on his account '@nutellothepug’ – despite Nutello only joining the social network in October 2014.
The level of interest the hipster pet has amassed has taken his owners, Melina Kapkovic and her husband Tarik, from Herisau, Switzerland, by surprise.
Fans from around the world post adoring comments complimenting the pug on his outfits – and even send him fan mail and postcards.
Nutello can be seen modelling mustard-yellow turtlenecks, seventies-inspired flowery shirts and matching wig, and even a Game of Thrones inspired cloak and crown.
There are outfits for all occasions - including a smart tuxedo for a dinner date and a Jane Fonda-inspired workout look.
Melina said: “Nutello is indeed an extraordinary pug who loves to be photographed.
“He behaves like a real professional model in front of the camera and it makes everything easy.
“We have noticed that we can put whatever we want on him and he will stay still until he gets his treats.
“It also makes him so happy when we start to laugh during our ‘photo sessions’. You can see in his big eyes how proud he is.”
The pair first started to dress their pet to show their friends and family but the reaction they got was unexpected.
It was then they decided to post the docile dog on to Instagram to share his innate stylishness with the world.
And according to his doting owners, Nutello has a number of other interests when he isn’t posing in front of the camera – including chewing carpets and shoes, eating Swiss cheese and watching the hit TV show ‘The Big Bang Theory’.
Now the pair are planning Nutello’s next outfits and keeping up with his many fans.
Melina said: “What motivates us to continue with our Instagram journey are the people's reaction to his photos, positive comments and how he makes them smile. That is exactly what we are trying to accomplish.
“We didn't expect that he would be a 'star' and everything happened so fast.
“We only wanted to make people smile and we will do our best to continue with that. For now, our one and only plan is to bring smiles all over the world.”