By Nora Hakramaj
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Videographer / director: Adam Gray
Producer: Sophia Rahman, Nora Hakramaj, Ruby Coote
Editor: Sonia Estal
While botox and Brazilian butt lifts have hit the mainstream in recent years, the ‘vampire breast lift’ is the latest sensation in the world of New York cosmetic beauty treatments.
While celebrities like Kim Kardashian have advertised their use of 'vampire facials’, the new procedure involves women having themselves injected with their own blood to achieve a more voluptuous look.
The beauty enchantment costs $1,150 and requires a doctor to withdraw blood from the patient, which is then span in a centrifuge to separate the red blood cells from the platelet-rich plasma (PRP).
The PRP is then removed and an area of the breast is prepared with micro-needling to open up channels to allow the blood to go into, before the PRP is finally injected.
Dr George Liakeas, 46, medical director at Smooth Synergy Cosmedical Spa, said: "Blood is made up of two major parts the plasma and red blood cells.
"We don’t want the red blood part, we want the plasma. In the plasma are platelets. Those platelets help stimulate your natural stem cells.
“That’s what we are trying to utilise to tell your body to pick up, rejuvenate and revive. You are trying to get your body to stimulate new fullness which gives the appearance of the lift.
“Plasma-rich platelets are a little bit different and it’s exciting specifically for those people who don’t want to have surgery or are scared to have surgery or the cost is prohibitive to them.
“PRP is not to replace the 'wow factor' in terms of size of implants, but it’s for those people who feel like they somehow lost their size."
Brave patient, 25-year-old Arielle, decided to take advantage of this new beauty regime in order to give her a fuller look to her breasts and help cover up her stretch marks.
She said: "I usually come here for my laser hair removal. I just grabbed a brochure and I saw the vampire breast lift in the catalog.
“It's your blood, it's not like I am going and getting implants. I don’t really want a huge change to my breast. That’s why I feel like this is the best decision.
“I don’t want to grow up a size, I just want it to have volume at the top. I am comfortable with the size but they are little low for my age and I don’t have any kids so I just feel that it’s a little uncomfortable.
"It would make me more confident if my boobs were little bit fuller at the top. "
The sinister-sounding treatment takes about 30 minutes to an hour to perform, but usually takes three months to produce a change that it is claimed can last for up to two years.
Speaking after the procedure, Arielle said: “I was skeptical at first because taking blood is not for me and that needle size was ridiculous.
"It feels like burning. But now I feel kind of good. It’s not as bad as I thought it would be. I’m happy I did it.
"I think it’s worth the money. But we will see, obviously I want it more full at the top. I feel like it does look a little bit full. But for the stretch marks we are going to see about that.
"I think its was worth the pain. It wasn't as bad as people say.”