By John Balson @JJBalson

A HUNCHBACKED mutt named Quasi Modo has been crowned the world's ugliest dog

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Videographer / Director: Sam Wolson
Producer: Jack McKay
Editor: Ian Phillips

Hair of the dog: Rona Thau holds her dog Morris as she waits for the competition to begin

The crossbreed, which has a shortened spine that makes it resemble a hyena, beat 26 other finalists to the award during the Sonoma-Marin Fair in Petaluma, California on Friday, June 26.

Short and curly: Ugly dog Scamp waits for a treat

Chief judge Brian Sobel said he'd 'epitomised excellence in ugliness'.

Rona Thau and her dog Morris competing for the title

As well as scooping $1500 for his owner, Quasi Modo, from Loxahatchee, Florida, will get a full makeover on Jimmy Kimmel Live and attend media events in New York and San Francisco.

10-year-old pit bull Dutch shepherd mix, Quasi Modo, won first place

The competition attracted entrant from as far as Florida, Idaho, Nevada and Arizona to compete with Sonoma County locals.

Pork, a 13-year-old chihuahua with blue painted nails, also competed for the title

And it had all the hallmarks of a glitzy Hollywood event, complete with red carpet and the flash of multiple cameras.

The dogs were judged on first impressions, unusual attributes, natural ugliness, personality, and audience impression

More than 500 spectators clapped and cheered as the 27 underdogs made their way into the venue to compete.

Champ Quasi Modo sticks his tongue out
The grand prize for owning the ugliest dog was $1,500

Judges scored the dogs based on their first impression, unusual attributes, natural ugliness, personality and audience impression.

Competition licked: Josie set spectators' tongues wagging with her massive apendage

The organisers say many of the animals have been rescued from shelters and puppy mills, and that they hope the contest will help raise awareness for adoption of any dog - despite their physical detractions.

Rascal, a Chinese Crested, being held up by his proud owner, Dane Andrew, at the competition
One contestant, Bubbers, sports a doggy diaper at the competition

Karen Spencer, Sonoma-Marin Fair marketing director, said: "We aren't interested in lineage, it's the inner beauty and personality that shine in our World's Ugliest Dog Contest."

Looking ruff: The competition was to raise awareness about dog adoptions